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celebrity investment

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1No 1Yes

1authenticty 1celebrity authenticity 1celebrity brands 1celebrity endorsement 1celebrity-brand 1endorsement 1film persona 1thesis by publication

1Baxter, Stacey M. 1Kennedy, Amanda 1Kennedy, Amanda Lee 1Kulczynski, Alicia

1journal article 1thesis

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Full Text

1No 1Yes

1authenticty 1celebrity authenticity 1celebrity brands 1celebrity endorsement 1celebrity-brand 1endorsement 1film persona 1thesis by publication

1Baxter, Stacey M. 1Kennedy, Amanda 1Kennedy, Amanda Lee 1Kulczynski, Alicia

1journal article 1thesis

1Adobe Acrobat PDF

Title
Creator
Date

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Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

- Kennedy, Amanda Lee

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

Promoting authenticity through celebrity brands

- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia

Creator: Kennedy, Amanda , Baxter, Stacey M. , Kulczynski, Alicia
Resource Type: journal article
Date: 2021

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